Blog Post | Jan 07, 2025
Embracing Innovation in Printing
The print industry continues to see a surge of innovations that reflect the needs and interests of marketers and consumers. Spanning a wide range of interests from sustainability practices to the evolution of print-on-demand, organizations are redefining their practices.
Sustainable Materials
With the rising demand for eco consciousness, there is a greater incentive for marketers to pursue sustainable material options. The most obvious sustainability-driven material selection is paper. There are a few possibilities available if you want to decrease your environmental footprint and reduce the amount of waste sent to landfills, including the use of recycled post-consumer waste paper, bamboo paper, hemp paper and cotton and tree-free cotton options. Ink is another area where you can explore more sustainable choices, including vegetable, UV, algae, soy and water-based options. UV, embossing, debossing, die-cutting, laminates, varnishes, soft-touch coatings Another emerging substrate option is synthetic paper made from polypropylene. If you're not looking to print on paper, you may want to consider fabric, plastic, glass or metal printing.
Growth in Custom Labeling
If you're on the lookout for standout packaging, consider how custom labeling may be the solution you need. Reinforce your brand with eye-catching labels that tell your brand story. Available in different materials, shapes and sizes, your labels can include variable data printing for unique text, images, QR codes or other differentiators that ensure your product stands out from the competition. This type of personalization aligns with a broader shift towards more meaningful and authentic brand communication.
Special Print Effects
Give your print work a unique edge with special effects and finishes like foils, spot or special inks. The use of specialty effects helps your mailer or other print material stand out from the rest of the pieces in your customer's mailbox. The best part is these are not necessarily expensive additions to your work, but they can add depth and texture and increase the durability of a piece.
Print-On-Demand (POD) Service Growth
POD services allow for small batches of customized items to be printed digitally in specific amounts, leading to reduced waste and lower costs. The expansion of digital printing services makes POD possible with its quick setup, high-quality output, cost-effectiveness and efficiency.
With the rising demand for eco consciousness, there is a greater incentive for marketers to pursue sustainable material options. The most obvious sustainability-driven material selection is paper. There are a few possibilities available if you want to decrease your environmental footprint and reduce the amount of waste sent to landfills, including the use of recycled post-consumer waste paper, bamboo paper, hemp paper and cotton and tree-free cotton options. Ink is another area where you can explore more sustainable choices, including vegetable, UV, algae, soy and water-based options. UV, embossing, debossing, die-cutting, laminates, varnishes, soft-touch coatings Another emerging substrate option is synthetic paper made from polypropylene. If you're not looking to print on paper, you may want to consider fabric, plastic, glass or metal printing.
Growth in Custom Labeling
If you're on the lookout for standout packaging, consider how custom labeling may be the solution you need. Reinforce your brand with eye-catching labels that tell your brand story. Available in different materials, shapes and sizes, your labels can include variable data printing for unique text, images, QR codes or other differentiators that ensure your product stands out from the competition. This type of personalization aligns with a broader shift towards more meaningful and authentic brand communication.
Special Print Effects
Give your print work a unique edge with special effects and finishes like foils, spot or special inks. The use of specialty effects helps your mailer or other print material stand out from the rest of the pieces in your customer's mailbox. The best part is these are not necessarily expensive additions to your work, but they can add depth and texture and increase the durability of a piece.
Print-On-Demand (POD) Service Growth
POD services allow for small batches of customized items to be printed digitally in specific amounts, leading to reduced waste and lower costs. The expansion of digital printing services makes POD possible with its quick setup, high-quality output, cost-effectiveness and efficiency.