The Direct Mail Phoenix Rises Again

Direct mail has repeatedly—and unceremoniously—been dumped onto the ash heap of marketing history. Among the dismissive laments: “It’s too expensive.” “It’s too slow.” “It’s antiquated and anachronistic in today’s digital marketing universe.” And yet, a survey of the direct marketing landscape paints a brighter picture. Like the mythical phoenix bird rising from the ashes to live again, direct mail often plays a leading role in successful integrated marketing campaigns.

Here, then, is a bird’s-eye view of today’s smartest direct mail practices. Paired with the latest technology and best practices, this time-honored medium just might be your secret marketing weapon.