Blog Post | Apr 30, 2024
How Millennials & Gen Z Are Shaping Design Trends
Today’s packaging design is driven by Millennials and Gen Z, the younger, more socially conscious buyers with annual purchasing power of $200 billion. Because product packaging can oftentimes make or break sales, and Millennials and Gen Z wield substantial influence through their spending power, they are transforming the ways brands formulate their packaging strategies.
Consider these strategies and trends that appeal to Millenial and Gen Z buyers:
- Design that reflects their values – packaging and messaging is often centered around sustainability and the environment.
- Design that communicates authenticity – they prefer to invest in companies that stand for something.
- Design that creates a fun experience – they gravitate toward energetic and lighthearted packaging.
- Design that evokes nostalgia – retro-inspired packaging from the 1950s-1980s, paying homage to past aesthetics.
- Design that is humorous or witty – playful packaging that makes them laugh, incorporates puns, jokes or pop culture references.
- Design that aligns with their interests – packaging reflects their hobbies, lifestyles and values.