Small Budget, Big Impact Tips for Delighting Event Attendees Without Breaking the Bank

The face of events has changed, with shows and conferences now judged largely on attendee experiences instead of registrations or conference size. Unfortunately, due to budget cuts, some brands are worried that creating effective attendee experiences is simply out of reach. The good news is that it is possible to delight attendees without breaking the bank. Here are some tips:
 

• Build anticipation about an event using low or no-cost tools such as online polls, contests and social media.
• Use email to communicate important event highlights. Integrate eye-catching images and fun giveaways or contests.
• Make your space memorable and welcoming by refreshing decorations you already have and supplementing with low-cost items like banners or balloons.
• Consider low-cost activities like workshops, Q&A sessions or trivia games.
• Encourage users to take and share photos and hashtags that you can feature on a screen.
• Offer discounts or promotions to those who engage with your staff.
• Show attendee appreciation through social media recognition or post-show recap emails.
• If your budget stretches to promotional materials, consider affordable items for a select audience.

Above all, attendees will remember excellent customer service and personalized attention; ensure that your staff is ready to surprise and delight attendees, engaging as they educate.