Blog Post | Nov 12, 2024
Reaching Generation Z Through Direct Mail
These direct mail tips further improve the customer experience for Generation Z -- and every customer.
While many marketers focus on digital channels, direct mail can effectively reach Generation Z (born between 1995 and 2010). This tech-savvy generation of nearly 73 million appreciates tangible, personal connections.
Check out these tips for successfully reaching Gen Z with your direct mail campaign.
Go Beyond Tech
A Kearney study found that despite being the first truly native digital audience, 65% of Gen Z consumers prefer integrating online and offline marketing tactics. Marketers should combine physical and digital tactics within their omni channel opportunities.
Personalization is Key
Tailor your messaging to individual interests. Use data to further customize offers and recommendations. Consumers are more likely to read mail from businesses they have interacted with or that includes relevant offers.
Focus on the Visual
Try unique eye-catching designs and high-quality visuals that resonate with Gen Z's aesthetic. Incorporate social media elements like QR codes or AR experiences to connect the digital and physical worlds.
Emphasize Sustainability
Use eco-friendly materials and practices to appeal to Gen Z's environmental values. Highlight your brand's commitment to sustainability throughout your marketing, including recycling information on the mailer.
Create a Unique Experience
Go beyond traditional formats with interactive elements like stickers, product samples, or augmented reality. Offer select discounts or limited-edition items to emphasize exclusivity.
Incorporating these elements can help create direct mail campaigns that resonate with Gen Z. Authenticity, personalization and sustainability are key to capturing this generation’s attention.
Check out these tips for successfully reaching Gen Z with your direct mail campaign.
Go Beyond Tech
A Kearney study found that despite being the first truly native digital audience, 65% of Gen Z consumers prefer integrating online and offline marketing tactics. Marketers should combine physical and digital tactics within their omni channel opportunities.
Personalization is Key
Tailor your messaging to individual interests. Use data to further customize offers and recommendations. Consumers are more likely to read mail from businesses they have interacted with or that includes relevant offers.
Focus on the Visual
Try unique eye-catching designs and high-quality visuals that resonate with Gen Z's aesthetic. Incorporate social media elements like QR codes or AR experiences to connect the digital and physical worlds.
Emphasize Sustainability
Use eco-friendly materials and practices to appeal to Gen Z's environmental values. Highlight your brand's commitment to sustainability throughout your marketing, including recycling information on the mailer.
Create a Unique Experience
Go beyond traditional formats with interactive elements like stickers, product samples, or augmented reality. Offer select discounts or limited-edition items to emphasize exclusivity.
Incorporating these elements can help create direct mail campaigns that resonate with Gen Z. Authenticity, personalization and sustainability are key to capturing this generation’s attention.