Blog Post | Dec 10, 2024
Why Print is Perfect for Healthcare Marketing
For healthcare marketers who want to build trust and credibility and make a powerful impact on clients, patients and customers, nothing compares to print. Here’s why you need to add it to your marketing mix, stat!
If you’re a healthcare marketer planning next year’s budget and want maximum ROI, make sure you’ve got print in your marketing mix. Recent studies have shown why print is indispensable, with direct mail ROI averaging about 120% and 82% of consumers reporting they trust print ads.
Print tactics like brochures, direct mail, and signage are consistent performers across all industries, and they work exceptionally well for healthcare-related products and services such as hospitals, care facilities, professional services, home care products, devices and more.
It Says a Lot When You Put It in Writing
Print marketing builds trust like no other medium. In many surveys and real-world experiences, people say that, compared to digital media, they find print much more credible and trustworthy. It’s simple: with print, you’re putting something in writing that can be depended on, while digital media is perceived as something temporary that could change at any moment. With print, consumers don’t just trust the message more: they trust the brand or company, too.
Print Goes Where Your Customers Do
Doctors, nurses, and other healthcare professionals don’t use media in their jobs the same way white-collar professionals do: they’re on their feet a lot with limited access to computers or email. It’s not likely that an email or a digital ad will get through to them.
However, its likely a printed brochure is something they can see, hold onto, and reference, again and again. A ‘slim-jim’ brochure fits easily into a doctor’s coat pocket. It can quickly be shared with staff members or patients.
This Time, It’s Personal
Unlike email, print has a “one-on-one” feel. Whereas most of us feel like we’re being bombarded with email (the average CEO receives about 120 emails a day), direct mail is something people actively choose to bring into their homes. Direct mail letters and brochures are also ideal for promoting complex products, services and offerings.
Print is powerful on its own and print advertising and marketing can help you achieve more with your other tactics. Attractive, professionally designed print marketing can:
If you’re unsure how these pieces work together, contact us today to learn more.
Print tactics like brochures, direct mail, and signage are consistent performers across all industries, and they work exceptionally well for healthcare-related products and services such as hospitals, care facilities, professional services, home care products, devices and more.
It Says a Lot When You Put It in Writing
Print marketing builds trust like no other medium. In many surveys and real-world experiences, people say that, compared to digital media, they find print much more credible and trustworthy. It’s simple: with print, you’re putting something in writing that can be depended on, while digital media is perceived as something temporary that could change at any moment. With print, consumers don’t just trust the message more: they trust the brand or company, too.
Print Goes Where Your Customers Do
Doctors, nurses, and other healthcare professionals don’t use media in their jobs the same way white-collar professionals do: they’re on their feet a lot with limited access to computers or email. It’s not likely that an email or a digital ad will get through to them.
However, its likely a printed brochure is something they can see, hold onto, and reference, again and again. A ‘slim-jim’ brochure fits easily into a doctor’s coat pocket. It can quickly be shared with staff members or patients.
This Time, It’s Personal
Unlike email, print has a “one-on-one” feel. Whereas most of us feel like we’re being bombarded with email (the average CEO receives about 120 emails a day), direct mail is something people actively choose to bring into their homes. Direct mail letters and brochures are also ideal for promoting complex products, services and offerings.
Print is powerful on its own and print advertising and marketing can help you achieve more with your other tactics. Attractive, professionally designed print marketing can:
- Amplify your campaign messages
- Drive traffic to your website
- Boost social media engagement
If you’re unsure how these pieces work together, contact us today to learn more.