Blog Post | Apr 18, 2023
The Right Way to Use a Lead Magnet to Fill Your Database with Leads
Building on the concept of “quid pro quo,” you can offer a lead magnet like an e-book, guide or seminar in exchange for your audience’s contact information. It’s all about give and take, so here’s the right way to give something of value to get a lead to convert into a customer.
Even if you’ve never used the term “lead magnet” before, you’re already familiar with how it works: A lead magnet works on the principle of “quid pro quo,” or offering your online audience a little something-something in exchange for their contact information. Many B2B marketers report that lead magnets are one of their best sources of generating qualified leads.
Your lead magnet needs to offer something of enough value to entice would-be subscribers to part with their contact information, which they know could entail receiving future emails, texts and other marketing communications from you. Typically, a lead magnet is content, such as an e-book or a seminar, but it can also be access to a quiz or forum. Although the lead magnet should attract, it shouldn’t be so amazing that your audience gets it and never returns. Let’s look at the basics, then get creative about creating an actual lead magnet.
The lead magnet customer journey
Part of building a lasting relationship with would-be customers is letting them know what they can expect from you. To entice your audience, keep the journey simple:
Fulfilling the request: E-books and more
Whatever you deliver needs to live up to your subscribers’ expectations. E-books are a popular offering if the content is up-to-date and relevant.
Other examples of lead magnets:
Let us help you!
If this seems like a lot of effort, don’t be intimidated. We’re here to simplify things for you. You probably already have everything you need for a persuasive e-book: you just need some design help to combine it into an attractive package. Let us help. We can create digital and printed assets you can offer as incentives and much more. Let’s work together!
Your lead magnet needs to offer something of enough value to entice would-be subscribers to part with their contact information, which they know could entail receiving future emails, texts and other marketing communications from you. Typically, a lead magnet is content, such as an e-book or a seminar, but it can also be access to a quiz or forum. Although the lead magnet should attract, it shouldn’t be so amazing that your audience gets it and never returns. Let’s look at the basics, then get creative about creating an actual lead magnet.
The lead magnet customer journey
Part of building a lasting relationship with would-be customers is letting them know what they can expect from you. To entice your audience, keep the journey simple:
- Start with a concise CTA encouraging them to sign up.
- Drive them to a landing page/customer form that spells out what they’re getting. It should be quick to fill out and not ask for too much information.
- Next comes a thank you page with instructions on getting the offer.
- Send a confirmation email to verify their interest, reduce your bounce rate and avoid spam complaints.
Fulfilling the request: E-books and more
Whatever you deliver needs to live up to your subscribers’ expectations. E-books are a popular offering if the content is up-to-date and relevant.
Other examples of lead magnets:
- Access to a private, “members-only” group or forum: Besides curated content, members-only groups provide networking opportunities subscribers crave.
- Checklists: You can easily create an enticing offering by turning an informative blog, article or brochure into a checklist of actionable items.
- Interactive quizzes: A simple quiz will engage users and help you glean useful data. People love quizzes, and the average quiz has a lead capture rate of about 32%.
- Guides: Offer helpful information and cement your expertise in a given field or topic of interest.
- Seminars: This is an excellent opportunity to leverage content that you may have generated at conventions or training sessions. Make sure the video is well-branded and edited.
Let us help you!
If this seems like a lot of effort, don’t be intimidated. We’re here to simplify things for you. You probably already have everything you need for a persuasive e-book: you just need some design help to combine it into an attractive package. Let us help. We can create digital and printed assets you can offer as incentives and much more. Let’s work together!