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Blog Post | Aug 13, 2024

A Guide to Effective Wayfinding Signage

Wayfinding signs are all around you, helping you find your way, get vital information or telling you what is allowed or prohibited in a facility or location.

Topics: Creative Services, Signage

Wayfinding Signage
What is the Purpose of Wayfinding Signs?
Essential to navigation, clear wayfinding signs provide visual clues like maps and symbols to make it easier to navigate a building or space. They also enhance the user experience by reducing stress and confusion and improving safety and accessibility.

Types of Wayfinding Signs
There are five types of wayfinding signs to provide guidance.
 
  • Identification signs – building names, room numbers, arrivals & departures.
  • Directional signs – symbols, arrows, maps.
  • Informational signs – directories, open hours, admission fees.
  • Regulatory signs – lists of rules, warning signs, access details.
  • Orientation signs – you-are-here maps.

Tips for Creating Effective Wayfinding Signs
Simple, straightforward wayfinding signs immediately convey the necessary information.

This may be done by:
  • Using concise language.
  • Using graphics effectively.
  • Consider multilingual options in culturally diverse areas.
  • Review and update signs regularly.

Effective wayfinding signs can also lead to increased sales, improved customer satisfaction and a more positive brand image. By following the tips above, you can create signage that helps visitors navigate your space with ease.
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